Our Story...

Ian Altobello, the founder of The Boreal Collective, was fed-up with how creatives and artists (including himself) were being treated and compensated. After living in Nashville, Tennessee where he worked with some of the world’s largest Country musicians, Ian decided to move back to the quaint region of the Upper Peninsula (U.P.) of Michigan to relax and creatively reset. At this time, he was experiencing strange encounters with a Great Blue Heron, a bird he typically didn’t see in his normal outdoor adventures. This bird kept appearing in his dreams, on the side of roads, in magazines, and even on his social media feeds. It’s believed that the bird represents the ability to evolve and progress while following an individual path.

It was at this time that Ian recognized two major issues amongst independent creatives/artists. One, most artists/creatives don’t have the proper education/experience to run a financially stable business, and secondly, a great deal (not all) of artists/creatives agree that they lean more introverted than extroverted which can cause some serious irritation when trying to sell yourself/get more paid work.

Ian quit ignoring the signals from this Great Blue Heron, stopped applying for jobs, and began creating what would be The Boreal Collective (TBC), a creative marketing company that connects people to education, businesses to business, and talent to opportunity. Since TBC is a true collective, we hand-select talent for every single project — offering a boutique approach to your creative and marketing needs. Additionally, Ian has flipped the profit model on himself so that every TBC member receives a far-above industry average wage.