Our Story...

Ian Altobello, the founder of The Boreal Collective was tired of the same ol’ same. He analyzed the marketing agency model for years and realized the model is flawed in many aspects, such as compensation towards creatives and overall versatility for clients. After living in Nashville, Tennessee, where he worked for celebrity clientele, he decided to move back home to the Upper Peninsula of Michigan. Upon returning, Ian decided to be a freelancer while searching for an exciting job opportunity. After several months of having no luck in the job hunt, Ian began questioning his career as well as his move back North.
 
At this time, he was experiencing strange encounters with a Great Blue Heron, a bird he typically didn’t see in his normal outdoor adventures. This bird kept appearing in his dreams, on the side of roads, in magazines, and even his social media feeds. It’s believed that the bird represents the ability to evolve and progress while following an individual path. Ian quit ignoring the signals from this bird, stopped applying for jobs, and began creating what would be The Boreal Collective, a creative marketing company that connects people to education, businesses to business, and talent to opportunity.