Our Story...

Ian Altobello, the founder of The Boreal Collective, was ready for a change. After living in Nashville, Tennessee (2019) and working alongside country musicians, Ian decided to move back to the quaint region of the Upper Peninsula (U.P.) of Michigan to creatively reset. At this time, he was experiencing strange encounters with a Great Blue Heron, a bird he typically didn’t see in his normal outdoor adventures. This bird kept appearing in his dreams, on the banks of boreal swamps, and in magazines. It’s believed that the bird represents the ability to evolve and progress while following a necessary path.

It was at this time that Ian recognized a couple of gaps in the creative and marketing world. First, most creatives don’t receive the proper education to run a financially stable business while at a university or in an art program. Two, after spending a full year connecting with other creatives from around the world, Ian came to find that a high majority of creatives admitted they lean introverted, typically causing communicative irritation between the creative and client. 

Ian quit ignoring the signals from this Great Blue Heron and began creating what would be The Boreal Collective (TBC), a creative collective that connects people to education, businesses to business, and talent to opportunity. Since TBC is a true collective, we hand-select talent for every single project — offering a boutique approach to your creative and marketing needs. Learn more here.