If you own a business, there’s a great chance that you are aware of your direct competitors. For the most part, these competitors won’t be going away — even if one “closes up shop” it’s only a matter of time until a new business/competitor comes into your market space. With that being said, we believe that video content is one of the most cost-effective and impactful ways to market your business. More specifically, through strategic storytelling.
Your video content doesn’t always have to be epic. However, it does need to have a clear and intentional message that will convert a customer instantly or over time. Additionally, don’t be afraid to try new things. Once you discover what kind of content works for your business, stick with it and fine-tune that process — you want to be as consistent as possible (don’t try to do it all). Because social media “feed space” is competitive, we suggest publishing content (static or video) at least 3 times a week.
Below you will find two videos that integrate storytelling and intentional messaging. Additionally, we’re sharing a social media account that does an incredible job of posting consistent video content that yields huge results.
Are you ready to take your content to the next level?
